— Brand Story

Since its establishment, "利民厚生，树德务善", has become the mission of Lishu Group.
The phrase "利民厚生，树德务善" conveys two essential values: benefiting the people and doing good things.

利民厚生 (Benefiting the People and Ensuring Well-being):
"利民" emphasizes prioritizing the interests and well-being of the people, focusing on the welfare and benefits of the general public.
"厚生" signifies providing ample welfare measures to ensure the happiness and stability of people's lives.

树德务善 (Cultivating Virtue and Upholding Goodness):
"树德" underscores the importance of cultivating good moral character and ethical principles, emphasizing the moral construction of the enterprise.
"务善" advocates enterprises to actively engage in benevolent actions and promoting goodness, while also placing significance on social and environmental responsibilities.

Message from Chairman

Lishu has a vision.

We aspire to realize the ambition of being a leading enterprise in the recycled paper industry through our efforts. We aim to be a company that is "trustworthy, respected, and possesses continuous technological innovation capabilities."

As a socially responsible enterprise, while continuously growing and developing, Lishu never forgets the social responsibilities it should bear. We adhere to the philosophy of achieving win-win outcomes for society, employees, customers, and investors, promoting the coordination, harmony, and sustainable development of the company and society.

First and foremost, we recognize that outstanding enterprises rely on the support of outstanding talents. Lishu has always prioritized talent development and respect for talent in its business growth. We strive to create a harmonious and vibrant talent development environment. Actively pursuing the concept of "co-creating the business, sharing the wealth," we provide a stage for various talents to showcase their abilities. We share the fruits of the company's development with employees, forming a virtuous mechanism for the mutual development of talent and the enterprise.

Simultaneously, we actively advocate the concept of "happy work, happy life." In the rapid development of the company, we strongly promote a mindset of happiness and joy, creating an environment that is good, healthy, and harmonious. We continuously work towards building a harmonious enterprise and contribute to societal harmony through various public welfare activities. By participating in public affairs, taking on social responsibilities, and reinforcing responsibilities towards people, the environment, and society, we engage in charity work with a grateful heart, striving to build a public enterprise with a strong sense of social responsibility.

We firmly believe that with the care and support of friends from all walks of life, coupled with our unremitting efforts, Lishu will overcome challenges, seize opportunities, and usher in greater development for the company. Let us work together to create a brighter future.

The Chairman of Board